0-1 Platform Design & Ownership
As design lead for Oracle’s first internal marketing platform, I turned massive, complex data infrastructure into a marketer-friendly CDP. The drag-and-drop audience builder I spearheaded eliminated technical bottlenecks and accelerated campaign execution at scale.
2019
8 months
Concept Vision
Customer Interviews
Prototyping & Sales
Strategy
Product Design
Oracle was at a turning point: enterprise data was fragmented across marketing, sales, service, finance, supply chain, and HR—with no true unified customer view. I stepped into the opportunity to design a platform that transformed siloed systems into a single, dynamic customer profile teams could actually use.
The challenge wasn’t just technical integration—it was usability at scale. I led the effort to translate over 50 intelligent attributes—like lifetime value, purchase recency, and engagement signals—into intuitive, campaign-ready building blocks, enabling teams to launch truly customer-centric experiences without complexity slowing them down.
I helped transform Oracle Unity from a data platform into a revenue engine by designing a unified customer view that connected marketing, sales, service, and analytics into a single intelligent system. By simplifying enterprise-wide data into actionable insights, I helped enable teams to move faster, personalize at scale, and unlock measurable business growth.
Through thoughtful platform design and prebuilt operational models, I helped accelerated time-to-value—reducing implementation friction and empowering organizations to activate AI-driven insights immediately. The result: lower operational costs, stronger cross-functional alignment, and smarter revenue acceleration powered by real-time intelligence.
I led product design for Oracle Unity from 0→$100M+ nARR, architecting the experience layer that translated complex enterprise data into a scalable, revenue-driving platform. Within four years, the product reached 100+ enterprise customers at ~$1M per license.
100+
Year 4 customer base
100m
Year 4 Net Reoccuring Revenue
#1 CDP
Named the #1 CDP in the world By Forrester Research
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Michael was instrumental in designing Oracle's Unity Customer Data Platform. Michael brought clarity to an incredibly complex product space, translating fragmented data workflows into intuitive, human-centered experiences. Michael shaped the foundational CX that the platform still relies on today.
Amol Sood
Director, User Experience, Oracle ERP
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Without out a doubt, Michael is the most committed and passionate designer I've ever worked with. His ability to deliver the highest quality product on a consistent basis makes working with him a breeze.
Jared Jones
Strategic AI Partnerships Leader
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Michael is an excellent designer and pure joy to work with. He enters every workday with enthusiasm, a can-do attitude and unparalleled creativity. His attention to detail, innovative thinking and overall expertise make him an indispensable asset for any team. On top of his top-notch technical skills, Michael is humble and kind, always has a smile on his face and is wonderful to have as a collaborator and friend.
Kassie Paulin
UX Designer at Workday
